On Tuesday 12th November 2019, Centre Court will be ‘going purple’ in aid of Purple Tuesday 2019.
Purple Tuesday 2019 is an international call to action to celebrate the Purple Pound – the consumer spending power of disabled people and their families. Across the UK, the Purple Pound is worth £249 billion and is rising by an average of 14% per annum, whilst worldwide, it equates to a staggering £2.25 trillion. Despite this, less than 10% of businesses have a targeted plan to access this disability market.
Centre Court Shopping Centre is proud to announce that it will be joining the national campaign to change customer experiences for people with disabilities, and is launching its commitments to support customers over the next 12 months. These commitments include:
- The Centre Court management team directly engaging with local disabled customers, via attending local charity and focus group meetings, to ensure that their needs and wishes are clearly understood.
- Refurbishment of Centre Court accessible toilets, with local disabled customers being directly involved in the design process.
- Mystery shopper visits, designed and carried out by the local disabled community at all stores in centre. The Centre Court Management team will then utilise the individual feedback on each store, to work with the centre tenants and initiate improvements where required.
Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. Essentially, in aiming to make the customer experience accessible, the result for organisations will be the opening up of products and services to the disability market.
So look out for Centre Court staff wearing purple sashes on Tuesday 12th November 2019, to support the Purple Pound. The Centre Court management team and staff will also be on hand to explain to customers what Purple Tuesdays is all about, as well as the Merton Centre for Independent Living (CIL) who will be onsite promoting their organisation and what they are doing.
For further information visit the Centre Court website.