Having been recently awarded Best Arts and Crafts Store in South West London (in the 2021 UK Enterprise Awards hosted by SME-News), we’re shining a light on small, independent and family owned business Fielders. With eye-catching window displays that add a pop of colour and character to Wimbledon Hill Road, find out more about the go-to destination for DIY and crafty inspiration.
1) Tell us more about Fielders and how you begun..
Fielders was founded in 1928 by brothers, Ernest and William Fielder who bought a small booksellers and stationers in Wimbledon for their wives. Most of the photographs of ‘Old’ Wimbledon available in the archives of the Wimbledon Museum and Merton Library were taken by these two brothers and their father George Fielder. The company is now run by one of George’s great grandsons, Ian Fielder and is the oldest retail business in Wimbledon that is still under the same family ownership and management, as when it began.
2) What kinds of products do you offer?
As a destination for quality fine art materials, Fielders stock an ever-evolving range of craft materials and a have a brilliant in-house framing workshop staffed with 3 professionally-qualified framers. Find everything inside from crochet kits, acrylic paints, sketchbooks, pretty ribbons, face mask fabrics and lots more.
2) With Halloween around the corner and Christmas fast-approaching, what can we expect to see in store?
We are running a Pumpkin Decorating competition for kids this Halloween and kicking off the Love Wimbledon Hocus Pocus trail from our front doors. Pop inside for lots of black-and-orange-themed crafts and keep an eye out for our upcoming Christmas Wreath Decorating Challenge. Pick up our wooden stags and deers (made from brown paper) and have a go at decorating them in your own festive way – whether with paint, decoupage or décopatch paper.
With great quirky products available such as seafood-themed crochet kits and timber modelled oceanic scenes, you’ll never struggle with DIY inspiration for any events when at Fielders – however strange or wonderful!
3) Can you provide any creative ideas for upcycling?
There really isn’t much that cannot be freshly painted with sprays or acrylics! How about an old bike painted in neon pink for a Cancer Research charity ride? Add a pop of colour to a plain bedroom wall with hanging origami art or create your own macrame wall decor. Our staff are always on hand to help our customers’ creative ideas so pop down and have a chat with us.
4) What are some of the most interesting things that you’ve seen your customers create, using products from your store?
Recent “makes” have included painting tree stumps in Wimbledon Town Centre, making bug brooches from Origami paper, and our framing department is currently framing some rock fossils. Last week we were asked to frame a “green man” latex mask, a Grayson Perry silk scarf and a Watford football shirt!
Fielders is located at 54 Wimbledon Hill Rd, SW19 7PA and offer 10% off to students and NHS staff. #LoveLocal and visit the store today.