Whilst celebrations were different in 2020, Christmas spirit was very much alive in Wimbledon Town Centre. From our sparkling Christmas Tree, to a family-oriented Reindeer Trail and a month of magical Christmas markets, Love Wimbledon provided the community with a safe way to celebrate the Christmas and New Year period during various levels of restrictions.
A 25ft tree shone brightly, lighting up the entrance to Wimbledon Station in mid-November. Kindly sponsored by Morrison’s Solicitors, the tree marked the beginning of the festive period and provided cheer and positivity to the town.
Wimbledon’s First Reindeer Trail and Augmented Reality Experience
This year we had to think creatively and deliver an event that was enjoyable and filled with Christmas spirit for residents and visitors of Wimbledon. Together with Centre Court Shopping Centre Wimbledon’s first reindeer trail was brought to life, designed and installed by Wimbledon BID business Firecracker Works and augmented reality, executed by The Locale.
This gave the community a chance to engage in a socially-distanced outdoor festive activity at a time where Santa’s Grottos and Christmas events usually grace town centres and high streets – including our very own Winter Wonderland, which was cancelled due to the circumstances.
Consisting of nine bright and vibrant reindeer (including Rudolph) installed in various locations throughout the town centre, the trail would see Christmas characters come to life via a scannable QR code on the base of the reindeer and also gave users access to a virtual Santa’s Grotto (outside Lakeland in Centre Court Shopping). The event was well-received by the community and businesses and residents took part.
Our Christmas Markets on The Piazza continued in 2020, driving footfall by providing locals with an outdoor shopping destination and the opportunity to feel the magic of Christmas. During periods of tighter restrictions, the market was adapted to serve food only and stalls were festively dressed and complemented by a lovely winter floral display, generously sponsored by WSM.
We’d like to thank businesses for their continued involvement in the community, from collaborating on or sponsoring installations and events, to donating to those in need and supporting one another in these difficult times. We wish everyone a brighter 2021 and a resilient town centre.