Centre Court Shopping wins national award for tactical marketing

Centre Court Shopping Centre scooped the Revo Purple Apple Award for their Tactical Marketing campaign, Mothers Hall of Fame.

The innovative campaign was a celebration of Merton Mums, bringing life to the Lower Mall for two weeks in March last year. The marketing created an interactive Mothers Hall of Fame display engaging shoppers who could walk through and choose the Mother to whom they could relate most. Upon entry shoppers received tailored gift guides and exclusive offers relating to the specific personal interests of the Mother they had chosen. The campaign partnered with key local network, Mumsnet Merton.

Suzy Wood, Centre Director commented, “It was fantastic to win a full Purple Apple award this year, the campaign was fun and engaging, and allowed us to work with some of our key local shoppers. It is also great that it enabled Wimbledon to be recognised as a prominent retail destination.”