Wimbledon Is Working
Firstly, thank you for the great response to my first blog. This month, while it remains challenging to find much to feel optimistic about globally, I have been encouraged in Wimbledon by our situation locally. Here are five recent encouraging experiences that have led me to feel that things are changing for the better here in the town centre:
- The Return of the Business Community
I recently attended a test event ahead of the official launch of Bombay Delight, a stunning new Indian Restaurant located opposite the Polka Theatre on The Broadway. The Love Wimbledon team has been delighted to work with Ajay, the Manager of the restaurant, from when it was still a building site several months ago and have made introductions for him into the wider Wimbledon community. Seeing so many people from Wimbledon’s business community reconnecting over a delicious Indian meal was a great reminder that bringing people together is an essential part of what BIDs can do – and a great new Indian restaurant is just what we need here.
- Award-winning Culture and Hospitality
Now in their tenth year, the Time & Leisure Food & Culture Awards are a really important recognition of excellence across South London. I was hugely impressed that 17 of our venues received awards and commendations from over 10,000 votes cast, including Diba (Local Restaurant of the Year), The Alexandra (Best Pub), New Wimbledon Theatre (Best Entertainment Venue) and Leon, who won the Wimbledon Town Centre People’s Choice Award, sponsored by Love Wimbledon. I’ve been fortunate enough to have visited the winners to give them their certificates, and it’s so rewarding to see their pride and delight in winning them. We are blessed with a really diverse and impressive food and culture offering in Wimbledon.
- A Safe and Thriving Night-Time Economy
Last Friday, I went on patrol from 10pm – 2am with the Merton Street Pastors. The Street Pastors receive funding from Love Wimbledon and are a team of Christian volunteers who assist with our work in keeping the night-time economy safe, by offering reassurance and safety to those who need it, and making sure the town is cleared of glass bottles and other hazards. Our Footfall data suggests Wimbledon may have had its busiest Friday for at least 2 years last week, with all the pubs we visited reporting successful evenings. While spirits were definitely high, while we were on patrol we encountered no significant issues or trouble, which was reassuring to see. The Street Pastors are part of a sophisticated local intelligence network Love Wimbledon co-ordinates for the night-time economy with the Met Police and our hospitality businesses, which includes a Town Link Radio network and the Disc online intelligence system, which identifies and holds photographs of known individuals who could potentially cause trouble to ensure we remain on the front foot in dealing with such matters.
- The Piazza – Hearts and Markets
For Valentine’s Day we tested our first Piazza activation of the year, with our large wooden heart installation. This proved to be a big hit, with partners, families and pet owners stopping to make the most of the opportunity to share their love. We were particularly impressed to discover that Storm Eunice couldn’t take it down either, it truly is an enduring love! Thanks to an overwhelmingly positive response to our heart installation, we have worked with the supplier to ensure a sustainable future for this feature and we have kept all the materials (plus opted out of polyester planting), which will be reused again on The Piazza next year.
Following on from this, on Saturday we launched our first Market weekend of the year on The Piazza. I was there for the opening at 11am, and it was great to see so many loyal stallholders returning as well as new faces. Popular community choir, Rock Choir, attracted a crowd, creating a buzzy atmosphere for visitors. Markets are an important community asset. They create a public gathering place, provide economic support for small businesses and local craftspeople and crucially boost business for retailers in proximity. The Institute of Place Management reported in its Market Matters report that markets increase town centre footfall by up to 25%, and 55-71% of those attending also spend money in other shops while visiting. We have exciting plans for our monthly markets for the remainder of 2022, including a sustainability themed market, two Friday Food markets and integrating the Queen’s Platinum Jubilee. I hope to see you there.
- Sustainable Placemaking
Last weekend I attended the Centre Court Shopping Centre exhibition, where Romulus, its new owners, outlined some of their ambitious plans around sustainability and supporting a circular economy. With beehives, a rooftop urban farm of 3 greenhouses, mushroom farming from coffee granules and rainwater harvesting, the new focus on sustainability at Centre Court is just part of the cutting-edge thinking being applied to deliver what will be a bold and transformative reimagination. We share this sustainable vision for Wimbledon Town Centre, which is why it’s one of our strategic priorities for the next five years.
Once again, I’ve enjoyed meeting more of our businesses this month, together with local councillors, our Member of Parliament and other stakeholders. Please do get in touch if we haven’t spoken yet – I am keen to meet as many levy payers as possible before we officially start our third BID term on 1 April 2022!
Craig Hurring, CEO of Love Wimbledon BID.