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The Wimbledon Gift Card featured
on BBC London TV

 

The Wimbledon Gift Card has been featured on BBC London TV as having synergies with supporting the town centre throughout the Christmas shopping period. As the new work from home announcement came into effect on 13th December, it reported on the positive impact on Wimbledon Town Centre, including an interview with Elys, Wimbledon’s independent department store.

Love Wimbledon BID launched London’s first town centre gift card, ‘The Wimbledon Gift Card’, in late November to keep spending local and provide support to the high street businesses including theatres, shops, health & beauty and active enterprises in Wimbledon Town Centre.

www.wimbledongiftcard.com

Watch the video here.

 

For more information about The Wimbledon Gift Card or to register your business click here.

Love Wimbledon launches London’s First Town Centre Gift Card

Love Wimbledon launches London’s First Town Centre Gift Card

Wimbledon has become the first town centre in London to have its own physical and digital dedicated gift card. Led by Love Wimbledon Business Improvement District (BID), the new Wimbledon Gift Card is designed to encourage local spend in Wimbledon and provide essential support to a range of high street businesses within the community.

Since re-opening, Wimbledon has seen the return of shoppers, dining out and office workers and footfall is increasing. The Wimbledon Gift Card enables a positive addition to the town centre by promoting the depth and range of businesses to the strong community, keeping spending local and providing a very attractive gift for businesses in the region to give to their staff this Christmas and throughout the year. It is a way for businesses to invest in our area while giving their staff a breadth of choice in where and how to spend their gift card.

Many well-known brands and independents have signed up to accept the physical and digital gift cards, including independent department store Elys, clothing and gift shops, health and beauty, restaurants, pubs and theatres. It is the perfect gift that supports Wimbledon town centre.

When it comes to buying gifts, convenience is a huge factor with 1 in 3 adults said to purchase gifts based on how soon they can get them. With The Wimbledon Gift Card, the convenience is there (a click away!) and the recipient of this gift can choose the option that suits them best – with cards delivered right to their doorstep.


Helen Clark Bell, Chief Executive of Love Wimbledon Business Improvement District, said it was the perfect time to introduce the Wimbledon Gift Card:

“After such a difficult time for businesses, and as part of our longer-term strategy to ReDiscover Wimbledon, we introduced the gift card as a positive initiative for both our businesses and our community. The Wimbledon Gift Card is a gift for all – it encompasses a wide variety of businesses, including theatres, restaurants and retailers. A gift card for all ages and all interests, it supports our high street, strengthening relationships between businesses and the amazing community we are lucky enough to have in the area.”

Sarah Mackie, General Manager of participating business – the Prince of Wales pub:

“We signed up to the new card as the last 18 months have been tough and the card reflects how the business community works together here to support the town centre. It really showcases the range and best of High Street businesses in Wimbledon. I wouldn’t mind being given one myself!”

Colin Munro, Managing Director of Miconex:

“As one of the first places in the UK to launch a physical and digital gift card, Wimbledon is leading the way in the digital high street revolution. GCVA (Gift Card & Voucher Association) data shows that whilst using gift cards in-store is still the most popular way to spend a gift card for over 54.8% of people, the pandemic has accelerated the adoption of digital gift cards too with 38.4% making the switch. 21.6% of people redeemed their gift card via mobile in 2020, almost doubling 2019 figures. The interest in shopping local isn’t waning either, with 34.3% of consumers supporting local businesses through gift cards – the highest level since May 2020.”

The Wimbledon Gift Card is available to buy online as either a physical or digital gift card, from £5 to £500. Physical gift cards are sent to the recipient by post with an optional gift message. Gift cards are 100% compostable and arrive in an envelope printed on FSC paper. Digital gift cards are sent to the recipient as a text or email, with the balance being available to add to their digital wallet, so that purchases can be made in-store directly via phone.

Wimbledon Town Centre has around 250 shops, eateries, services and cultural venues. Situated in South West London, with the internationally renowned postcode SW19, it is the economic heart of the London Borough of Merton, with some quarter of a million residents. Around 15,000 people work in the town centre, creating a thriving and popular place to visit and work.

To find out more about the Wimbledon Gift Card, please visit www.wimbledongiftcard.com

To register your business for the programme and FAQs click here.

Love Your Local Businesses

 

Current road closures on Merton Road towards South Wimbledon, expected to last until April 2020, have affected many of our independent shops, cafes and restaurants located in this area.

Love Wimbledon is urging other businesses in Wimbledon Town Centre to think of and make a special effort to encourage their staff to take a few extra steps, travel further along The Broadway and support our range of fantastic local and independent stores during this time.

Ideas for how you can support these businesses:

Aside from the effects of these lengthy roadworks, there are a number of reasons why you as a business and consumer, should opt to shop local. As well as the huge cost to the environment when choosing to shop online, when you shop local your money stays local. In other words, your money goes into the pockets of your neighbours in the community and helps to strengthen the local economy.

Without the presence of these types of stores on our high streets, which often add a sense of character and diversity through their unique and artisan offering, there is the ever-growing fear that all UK high streets will eventually look and feel the same. With an increasing number of consumers choosing to shop online, small and independent businesses like these are becoming the real driving factor for footfall across UK retail destinations and providing a point of difference for our towns.

Wimbledon is home to a number of other small and independent businesses which you can also show your love to, including Fayre & SquareFieldersAubergine Art galleryHealth ZonePhokas Barbers and Gina Conway’s Aveda salon. Don’t forget, the Love Wimbledon monthly markets return in March, with a great range of local vendors offering up handcrafted gifts and flavourful international street food.

So show your community spirit by supporting your fellow business community and urging your employees to do the same! #LoveLocal