In 2019, Love Wimbledon worked with Merton Council to install a Rainbow Crossing in Wimbledon Broadway, to celebrate the town’s inclusivity and welcome its first LGBTQ+ bar CMYK. After a short break, the crossing has returned with a slightly different look and a more inclusive design, featuring the ‘Progress Pride’ flag to include representation for black and trans pride.
Delivered by Merton Council, the updated crossing has been relocated to a new location 50m west of The Broadway, after improvement works that took place outside New Wimbledon Theatre to create a new public space. This is the thought to be the first rainbow crossing in London, with a more inclusive design, demonstrating Wimbledon’s progress towards being a town where all feel welcome.
Helen Clark Bell, Chief Executive of the Love Wimbledon BID, commented:
“We’re very glad to see the rainbow crossing return to Wimbledon, with a new and more inclusive design to represent the broader LGBTQ+ community. As well as creating a warm welcome to all, the crossing contributes to the growing arts and cultural scene in Wimbledon and is an absolute joy to see.”
Councillor Marsie Skeete, Cabinet Member for Women and Equalities, added:
“We’re so happy to welcome back the Wimbledon crossing – it is a wonderful symbol of Merton’s inclusivity. We’re incredibly proud of our LGBTQ+ community and have always stood up for equality – the return of this crossing demonstrates our commitment to and pride in the diversity of the borough. It is just one of the many ways that the council stands in solidarity with all those who face discrimination in Merton and beyond.”
Love Wimbledon are continually considering how to enhance the vibrancy of our town and have helped provide multiple other free art installations for the public to explore, including innovative wall murals with eco-messaging. To find out more about our work to develop a ‘Secret Wimbledon’ full of hidden gems, click here.
Merton Council delivered the crossing with FM Conway Contractors.