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Business Survey Results and Actions

Stat for biz survey report

Thank you to all the respondents – the 2019 survey received responses from nearly 40% of our BID businesses.

We asked you about a number of areas including:

  • Business Services / Marketing
  • Lobbying for Businesses
  • Recruitment
  • Sustainability and the Environment
  • Love Wimbledon
  • View of the Town Centre

94% of businesses said Wimbledon look and feel was a good selling point

Our survey highlighted some positive moves forward in the town centre and what the key areas for improvement or concern for businesses were. We analysed the results and provided a thorough action plan to the Love Wimbledon Board for approval which feeds into our delivery plan.

View of the Town Centre

83%                        agreed it was safe

90%                        agreed it was popular

81%                        agreed it was attractive

71%                        agreed it was interesting

Key Issues

  • Cost of parking
  • Recruitment (Brexit)
  • Sustainability (including plastic / traffic)

We are continuing our pressure on Merton Council to keep parking affordable in the town centre and we continue to work with Sustainable Merton on a number of business and environmental initiatives to improve plastic use and traffic impact. Please keep reading the business updates for more.

Love Wimbledon gets an 83% satisfaction rate

What’s working well

We were really pleased to see such strong support for the promotion we do, especially the FREE website listing, social media and 360 degree photos for Google. Find out more about the Marketing & Promotion we offer to BID businesses.

The Staff Privilege Card continues to top the charts as being our most important business service, with our newsletter updates, free membership to Merton Chamber, the cost effective waste collection and the various awards all being important. See all the ways you can promote your business.

88% of businesses think transport is a good selling point

86% the types of shops/restaurants are an asset

What’s important for the town centre:

  • Look and Feel
  • Through traffic
  • Trees / greenery
  • Air quality
  • Single-use plastic
  • Parking
  • Police Station

We are working on a number of campaigns to address the above, see our Campaign page for more information.

About Love Wimbledon

95% of those who knew said we are having a positive effect

88% of those who knew us feel part of the town and represented by Love Wimbledon

94% of those who knew felt we got issues resolved

Summary

Satisfaction rates in most areas are high, with some businesses raising concerns over Brexit, type of retail / leisure portfolio and parking. The green sustainability agenda continues to gain traction; from air quality to single use plastics. We will continue to promote this agenda and set a good example ourselves through our own business practices, whilst keeping a watching brief on the impact of decisions on Wimbledon such as the extension of the ULEZ zone.

Many of the issues within this are the responsibility of other organisations whether Merton Council, the GLA, TfL or businesses themselves. However, we will continue to lobby, investigate working in partnership with them and get the business voice heard to make a difference and ultimately see a BETTER Wimbledon Town Centre.

100% of new businesses found Love Wimbledon welcoming and helpful