Love Wimbledon Lobbying For You

‘Unprecedented’ a word now so widely used and very pertinent to the challenging environment currently facing businesses in Wimbledon Town Centre and Love Wimbledon BID is committed to supporting you and our community through these times.

Through our conversations and communications with the businesses of Wimbledon, we are working to mitigate the impact of coronavirus and provide businesses with the information and support you need so we are in a strong position for recovery. The support from central government has been extremely prompt and generous but there are some businesses that are not eligible and we are drawing these issues to their attention.

Love Wimbledon is lobbying central government:

  • for London waiting to be applied to the £51k rateable value threshold given the higher rateable values of property in London. This applies to the grants and the business rates support for businesses. We’ve joined the #RaiseTheBar campaign as part of our lobbying efforts.
  • with regards to concessions and sub-lets, often the younger and smaller businesses who are currently not eligible as they do not have a direct relationship with business rates
  • to define the specific categories of businesses to avoid different interpretations of the guidance between local authorities
  • to provide clarity for banks about the CBIL scheme to make it more accessible for businesses

UPDATE: Stephen Hammond MP has raised questions with HM Treasury on the London waiting and expansion of the grants and business rate holiday to include dentists, osteopaths and other services. A response is expected by 4th May.

Love Wimbledon is locally:

  • co-ordinating support for businesses that remain open, facilitating support between businesses and the local community through donations and volunteers
  • maintaining a regular street presence to reduce anti-social activity and also keeping an eye on empty premises
  • working with community groups to accommodate the homeless
  • preparing for the recovery and will be a key driver in re-opening the Town Centre
  • consolidating information from central government
  • communicating with businesses and providing resources such as the checklist for temporarily closing your business, developed with Merton Chamber of Commerce

We are hearing from some businesses that they are using this time to refine their business’ operating procedures and strengthening their marketing. Love Wimbledon can help to point you in the direction of local support, including Reach Out & Connect, a series of webinars hosted by Merton Chamber of Commerce.

Businesses Asking the Questions

Ahead of the General Election, Labour and Conservative politicians wanted to engage with businesses and provide a platform for local businesses to get their voices heard. We were pleased to be able to provide this opportunity for local businesses to meet the Shadow Chancellor of the Exchequer, John McDonnell, and the current Chancellor of the Exchequer, Sajid Javid.


In an effort to get the business voices of Wimbledon heard, Rt Hon Sajid Javid recently visited the town, providing a platform for local businesses to question the current Chancellor of the Exchequer. Topics covered included infrastructure projects, employment and business tax. Naturally, mention of Brexit was also raised on several occasions. A range of businesses attended from retail to accountancy, the built environment to tech, enabling a discussion of the challenges that face different businesses in the area, both now and in the future.

In order to ensure a bright future for Wimbledon, Love Wimbledon lobby on a range of policies that could influence Wimbledon Town Centre, including Crossrail2 and Business Rates. This gave us the opportunity to wave the Wimbledon flag and that of our business community.

With the help of Love Wimbledon, Labour politician and Shadow Chancellor of the Exchequer, John McDonnell, also met with Wimbledon businesses.

A variety of small to medium businesses attended from different sectors and discussed issues around the broadband strategy, the future for the construction industry, employment issues, access to finance and land value tax to replace business rates.

Love Wimbledon BID is very keen to help our businesses to have their voice heard at strategic forums on the key issues affecting them, whilst also keeping Wimbledon town centre highlighted as a strong and attractive business base.


CEO Update from Helen

Like many of you we were very sorry to see HMV close but would like to reassure you that HMV Curzon remains open. Meanwhile Premier Inn and Bar + Block opened and with 3 other new foodie options opening soon along with a new club, Wimbledon remains a strong town centre. A government committee report was published on 21st February entitled High Streets and town centres in 2030, which we contributed to, making recommendations for how town centres need to adapt to maintain their vitality and importance to the community. We are delighted to see the value of BIDs being highlighted as being integral to the development of high streets and town centres.

Read the full report

Where will the high street be in 2030

The summary of the report is that they believe that “high streets and town centres can survive and thrive by 2030…as activity based community gathering places ….” The committee is calling for a reduction in business rates for retailers in high streets and town centres and encourage Government to assess their proposals of a sales tax, an increase in VAT, an online sales tax and green taxes on deliveries and packaging, providing fast relief to high street retailers.


Alongside this report there is currently a Treasury Committee inquiry into the impact of business rates that I would encourage you to respond to. The closing date for submissions is 2nd April 2019. Respond to the inquiry here.


Love Wimbledon’s Christmas Sponsorship Opportunities



Love Wimbledon has some exclusive sponsorship and advertising opportunities available for BID businesses during the Christmas Season.  So if you want to get your name out there to a captive audience during the VERY popular Winter Wonderland or advertise in our lifestyle magazine which is distributed to over 75,000 potential customers, then please read on…..



Situated outside the station, our spectacular tree is seen by hundreds of thousands of passer-bys. If you would like to partner with us by sponsoring the tree, your logo would be placed on the picket fence surrounding the tree for the busiest SEVEN weeks of the year!


If you are interested, we would love to have a chat.

Please contact Helen Clark Bell or 020 8619 2012














Our yearly winter festival will be running into the evening for the first time ever; market stalls, food from around the world, rides, activities, performances and lots of family fun. With tens of thousands of visitors attending we have a number of potential sponsorship opportunities for your business including:


The Glorious Food Tent (busy right from opening!)

A popular cozy spot, dressed with lights and decorations for families to eat, have a rest and warm up.


The Make n Take Tent  (family friendly)

A fun craft tent for children to participate in suitably funfilled festive arts and crafts activities.


Ice Carving (crowd pleaser)

A live ice carving demonstration, drawing onlookers and social media lovers to post pictures and videos.


Meet & Greet Chalet (new)

Children will meet a special Christmas character (not Santa) in a festively decorated chalet.

Sponsorship starts from £500, with some options giving you the chance to dress with your Christmas product.

Date:  Sunday 02 December

Time:  Midday to 7.30pm

If you are interested, we would love to have a chat.

Please contact Danielle Sweeney or 020 8619 2012















We have only THREE advert spaces available this Christmas in the very popular ‘Our Wimbledon’ magazine. Distributed to 75,000 households the magazine editorial covers events, shopping, eating out and culture.

BID businesses get an automatic 30% off usual price – full page adverts start at £850 (including discount).

Spaces will be given on a first come, first served basis. Artwork deadline 20th September.

If you are interested, we would love to have a chat.

Please contact Danielle Sweeney or call 020 8619 2012