Waterstones Wimbledon opened on The Broadway last week and will be celebrating the official launch of the new store on Saturday 19 November with a day of family entertainment, including face painting, storytelling sessions and regular appearances by favourite children’s character Mog the Cat.
The opening of the new Waterstones marks the end of a long search by the bookseller for suitable premises in Wimbledon. Waterstones has been keen to open a new bookshop in the town ever since its shop on Wimbledon Bridge was repossessed by the landlord for redevelopment at the start of the year.
Bookshop Manager Tuija Luoma says, “We are delighted to bring a Waterstones bookshop back to Wimbledon, it’s always been our ambition to do so and our customers have shown such strong support for our return. We are so pleased to have finally found the perfect home and we are very much looking forward to providing Wimbledon with the specialist bookshop it deserves.”
Helen Clark Bell, Love Wimbledon Chief Executive commented, “We have worked tirelessly with Waterstones to find the right location for them so that they can return to Wimbledon Town Centre. They have been missed by the Wimbledon community and we are delighted we will have a brand new store in our town centre selling books, stationery and other useful accessories”.
Waterstones has invested in a significant refurbishment of the building, including a new shop frontage and attractive oak bookcases fitted throughout. The Broadway bookshop will trade from 2940 sq ft over one floor. The shop employs a bookselling team of eight, headed by manager Tuija Luoma, and will offer a carefully selected range of books with a particular focus on fiction and children’s books. Waterstones Wimbledon will run an active events programme, including reading groups, author events, regular children’s storytimes and family-friendly activities.
Waterstones, 40-42 The Broadway, Wimbledon SW19 1RQ Tel 020 3544 6720