It has been over 10 years since we launched the first version of the Love Wimbledon Privilege Card—a scheme designed to support high street businesses while offering exclusive discounts to those working in Wimbledon Town Centre. We are thrilled to now have over 100 offers available—representing around a third of our high street businesses—covering everything from dining out to cultural experiences. The Privilege Card remains a key part of our Business Services offer.
The card was initially introduced using an off-the-shelf system, which proved both costly and challenging to manage. To improve accessibility, the Love Wimbledon team developed an in-house version, making it easier for businesses to participate and for employees to sign up—all at a more affordable cost. Today, over 8,000 employees are registered and receive our monthly offers email, which enjoys an impressive open rate.
The success of the Privilege Card is reflected in the positive feedback from businesses. Sarah from the Prince of Wales shared,
“We’ve been part of the Love Wimbledon Privilege Card scheme from the start, and it’s been great for us. It brings more local employees through our doors, and they get a good deal too – a real win-win for Wimbledon!”
More recently, we digitised the card to offer an even more convenient experience for users—a move that has proven highly successful for the BID. The card is widely regarded by Wimbledon-based offices as a valuable staff perk and is frequently included in employee induction programmes. Harnham, one of our participating businesses, noted:
“We’ve really enjoyed having the Privilege Card as part of our induction for new team members. It’s a great way to help them settle into Wimbledon and make the most of what’s on offer locally. It’s a small perk that adds real value to working in the area.”
Jennifer Watters, Head of Marketing at Love Wimbledon, commented:
“It’s a core part of our Business Services offer, supporting both office-based businesses and the high street. The card is incredibly popular and actively used, and we are absolutely delighted to now offer over 100 exclusive deals to our cardholders.”
With sign-ups continuing to grow, we are aiming to reach 10,000 members in the near future. A huge thank you to all our Wimbledon businesses for their ongoing support of the Love Wimbledon Privilege Card.
Click here to view all Privilege Card offers!
