Data and Love Wimbledon
Like all businesses across the country Love Wimbledon has been focusing on ensuring that we are managing data in the most responsible way and complying with the new GDPR regulations that come into force on 25th May. We have a number of different audiences that we communicate with and hold data on and have therefore audited all of our data comprehensively.
Having said this we have always been very clear that we will not buy in or sell data and treat data as a very important asset that we need to manage very carefully. Personally I cannot wait to stop receiving cold calls about a supposed traffic accident that they believe I had and would never want our data to be used for purposes for which it is not intended.
So what have we actually done?
- We have also asked all our Privilege Card Holders to re-subscribe in order to continue to receive our monthly update emails
- We have very clear procedures and policies for communicating with our businesses and will regularly be cleansing this data to ensure we are not holding on to data that is no longer relevant to our business
- Other data sets such as our market stall holders etc have also been communicated with and asked to opt in to continue to hear from us
- On May 24th we will then be deleting our old mailing lists
If you are one of our BID businesses we have a requirement to communicate with you under the BID legislation and so you don’t need to do anything, we will continue to be in contact with you.
If you stop hearing from us and are missing our handy updates and news items, please don’t take it personally and re-subscribe so we can continue to keep you updated with all things Wimbledon, knowing that we are taking our responsibility for your data very seriously.
If you would like to re-subscribe to our consumer newsletter click here
If you would like to re-subscribe to our Privilege Card monthly updates click here