With a sizzling summer of sport ahead, we take a look at some of the pioneering sports businesses based in Wimbledon Town Centre.
Photo Credit: 54
Merton is of course the Borough of Sport, and we like to think of Wimbledon as its town for sports business. Not only because of the fitness and leisure businesses that have led to Wimbledon being known as ‘Gymbledon’, but also because of some of the brilliant office-based businesses doing incredible work globally in sports. Each plays a unique role in the sports industry, and collectively they drive economic activity, attract industry attention, and help position Wimbledon Town Centre as a leading destination for sport and business.
Here are a few examples:
The team at 54 is helping sport find its edge. They are fully equipped with the expertise to advise on engaging new projects and to bring them to life on the field of play. Offering strategic advice, asset optimisation, activation and engagement, 54 have worked with major players including LIV Golf, World Padel and Under Armour. Recently named one of the Sunday Times Best Places to Work in 2025, they have accolades that support their aim to be the best in business.
Say Hello is an independently owned marketing agency providing a personal and honest approach to clients and specialised projects. With a rich sports history and clients that include World Athletics and Optimum Nutrition, Say Hello was born to be different, presenting creative solutions that work in an age where everything is complex.
Based in the heart of Wimbledon Town Centre, Leaders in Sport connects the most influential people in sport to the most powerful ideas through global events, networks and market intelligence, aiming to help leaders both on and off the field shape the future of sport.
Founded in Wimbledon over 25 years ago, The Non-League Paper(NLP) covers everything and anything worth knowing about in non-league football, with a weekly roundup of results, matches, information and more. Writing about the biggest names and matches in non-league football, the NLP offers exciting insight into grassroots football.
Girraphic is a multifaceted broadcast and advertising-centred design/branding agency with a special focus on virtual production and augmented graphical integrations. Offering design, branding, virtual production and virtual reality applications for global sports organisations, Girraphic provides a comprehensive suite of services. They do great design work for big global brands, including Formula 1 and The Australian Open.
Established in 2020, Tennis Data Innovations manages and commercialises data across a range of global markets, plus manages and supports betting live streaming from more than 17,000 tennis matches across the ATP and ATP Challenger Tour each season. On a mission to create the best data and betting streaming products across all of their outlets, Tennis Data Innovations offers a premium service to achieve clients’ goals.
Generating over 6,000 hours of live content to over a million viewers globally, ATP Media provides host broadcast production for worldwide television and digital broadcast rights across the ATP Tour. With unrivalled access and expertise in broadcast production of men’s professional tennis, ATP Media services incorporate rights sales, platform production and worldwide service delivery into a focused, streamlined solution.
While Wimbledon is famously synonymous with the world’s most prestigious tennis tournament, Wimbledon Town Centre is becoming home to highly specialised and groundbreaking businesses which are building the backbone of the global sports industry.